TR Associates (MALTA)

EU funding - Consultancy - Innovation Services

Welcome  at TR Associates !

Our motto is:  'Your satisfaction is our priority'        

 TR Associates is an Innovation minded company, established in Malta in August of  2008. The main mission is bringing open innovation to the marketplace in the different areas of the applications (urban and rural  development , ageing society, education, Intelligent transport, e-Business, green technologies), based on the large partnership of the local stakeholders, incorporated academia , government , associations and industry. Its mission also is to explore and achieve policy and business goals related to research and innovation, to generate new projects (small and large scale) under the framework of the different European and national programmes, calls and tenders.

Continuously enhancing its innovation capabilities in the fields of solutions, products and services, TR-Associates is at the state of the art in Research & Development and consultancy services on the process of Open Innovation.

Integration and Innovation are the foundation of our activity.

TR-Associates 's mission is to continuously reinforce its position as the leading global  Living Lab expertise . Through our global Team of Associates, we are committed to lead the research and development to provide sustainable development contributing products, services and experimentation processes that exceed our customers' needs and economical requirements.

Expertise areas:

1. User centered innovation, business modelling, innovation in public and private services, sets up, coordinates, facilitates and carries out Living Lab research and innovation processes through Living Lab Malta and in the Mediterranean region.

2. Writing, evaluating and reviewing the European RTD + Innovation projects since 2002 under the EU community programs, like FP6/FP7, CIP, Leonardo da Vinci, Socrates-Minerva, SEE, ERDF etc.

3. Living Lab operation, methodology:

The essential feature of a Living Lab (LL) is the consideration of users feedback and experience as an integral part of the testbed itself. European research has known the operational value of LLs methodology in three main areas so far:

Bringing laboratory based technology testbeds into real-life, user focused validation environments;
Developing mobility services for citizens in a real-world early adopter community with existing and close to market technologies;
Studying the collaborative working environments of the future from a pan-European perspective.
In all cases, the main focus has been on a user centred, context sensitive, multi-site and multi-stakeholder co-design or co-creation process, supported by mutual trust and implying the joint consideration of policy, market, societal and technological aspect with equal weight, as shown in the following picture:

Figure 1. Human centric approach

InnoSurvey Basic Report 2017 - TR Associates Ltd

Click to the link and read the Survey report on InnoSurvey 2017

TR Associates Ltd is "flexible cauldron, spiral staircase and fertile field style firm,flexible type of Innovation" by InnoSurvey 2017 Report.

                Innovation Footprint Aspect Chart of TR Associates Ltd 

                                           (by Innovation 360 Group



 Its not the that changes the world, but the dream/vison behind the tech that will drive the world



 WHAT WE ARE DOING : Exploration and Execution with early stage user involvement= OPEN INNOVATION



 All has started from an IDEA: Forecasted Top Future Technology Inventions | The World in 2050








TR Associates as LIVERUR Partner wrote an article to the Blog of the project. 

TR Associates aims to generate new methodologies and technologies to approach rural and peri-urban territories weakness and strengths in Malta by a “model of social farming” and follow the entire short food supply chain for the sustainable eco-production. The main ingredients of functional food (spices and medical herbs) will be produced in a land of Birkirkara which combine an used water recycling, rain water harvesting and already installed (but need to renovate) irrigation system. Circular Rural Living Lab Malta will be setting up in St Julians supporting all aspects of the open innovation based business ecosystem. The involvement of each key stakeholders (religious and social care organisations, farmers, nutritionists, customers, logistic companies, wholesalers, reform food shops, innovative AgroTech SMEs, startups etc.) is crucial to take a part in the new rural circular economy platform.

Link to the Blog: 


TR Associates won one of the best Feasibility Studies prize under DESIGNSCAPES.   The Building Capacity for Design enabled Innovation in Urban Environments (Designscapes) is an H2020 #SmartCities project. #DESIGNSCAPESEU.

The concept of TRA : Living Lab On Demand can be read on the project website and on Twitter and Facebook and/or 

It’s time to celebrate Living Lab On Demand —  We thanks for the congratulations on being funded by the Designscapes Open Call for Feasibility Studies!